A new book deals with the most pressing purpose problem for leaders
Many companies still don’t know the ins and outs of being purpose-driven. To guide them, full-service agency Oberland has mapped out a plan with its 2021 Purpose Forecast. Oberland has been purpose-driven since its inception in 2014, but this is the first year they decided to put out a definitive guide that lays out how…
A study finds that when comparing two brands, purpose can make a big difference.
When someone sees a logo of a brand they know is purpose-driven, they automatically associate it with words like “responsible,” “compassionate,” and “ethical.” And when someone considers a brand purpose-driven, they’re also more likely to remember it, buy it, and want to work for the company that makes it.Read Full Story
From the importance of authenticity to embracing employees as agents of change, this is what the coming year will look like for businesses focused on purpose.
Each year, we gather predictions on the coming year in purpose from the Purpose Collaborative, our collective of purpose-driven firms advancing business and societal impacts for organizations around the world.Read Full Story