4 Psychology Hacks to Use in Your Next Great Ad

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Intermark Group’s Jake McKenzie exemplifies four psychological concepts for breaking the mold with creative campaigns. Below, in his own words, he explains how successful ads access the brain to stand…

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The Ultimate Guide to Community Management

In today’s highly digital and connected society, it’s funny to think people can still feel disconnected from others. With so many people who communicate online, behind screens, this connected world can actually feel rather lonely at times.
This goes for personal relationships as well as business relationships — specifically between brands and their customers as well as brands and their employees.
So, what is it that has people feeling a disconnect from others and the companies they do business with?
A lack of community.

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